Here’s just a small sample of my previous projects. I’m not able to post any of my B2B work publicly, so please get in touch to view via private links.
I directed and edited this campaign for Disney during the Corona Virus pandemic of 2020. The ambitious shoot involved 14 different Frozen products, 10 tons of real ice, 1 super-cute 5-year-old and plenty of face masks, hand sanitser and social distancing. The resulting ads and unboxing videos were used across Europe in the run up to Christmas.
30 second commercial
Animating the storyboard prior to the shoot was a huge help when planning camera moves and lighting changes.
Behind the scenes. Click to see how the 10 tons of ice was moved around set.
To achieve a natural ‘wow’ reaction, I arranged to open a gift for 5-year-old Olivia while the cameras rolled. Click to watch the results.
One of 7 unboxing videos we shoot in a single day as part of the same campaign. This one involved spraying silly string directly at the camera - with predictable results!
This new toy launch for Wotch Creations was the first campaign produced through my production company, Buska Video. I devised, directed and edited two different 30 second ads which ran on-air across all Nickelodeon channels in the UK.
30 second ad - version A
30 second ad - version B
Behind the scenes. Click to play 20 second cutdown version.
An article from Toy World Magazine covering the campaign’s success.
Overseeing the international launch campaign for this brand new SYFY series was one of the highlights of my time as Creative Director at NBCUniversal.
The project included a 10 day shoot, on location in Utah, where I directed a specially shot teaser, cast interviews and behind the scenes filming. I was then responsible for all creative aspects of the campaign right up until final delivery to SYFY territories around the world.
The launch was so successful that NBCUniversal brought me back in to oversee the launch campaign for season 2.
Specially shot teaser which I conceived, directed and edited. Click arrow to play.
Click arrow to play behind the scenes short-form.
Campaign key-art including specially created 3D logo.
Gallery photography. Click arrow to view one of 5 character profiles.
An early key-art concept sketch. Click arrow for launch promo.
Digital assets. Click arrow to view interactive Facebook canvas with character profiles.
Lighting ideas for shoot. Click arrow for Intro to The Outpost.
Keyart for Season 2 which I also oversaw the launch campaign for. Click arrow to view Season 2 tease.
Being involved in the launch of any new movie is exciting, but even more so when it’s the final installment of Disney Pixar’s much loved Toy Story franchise.
With a gap of almost 9 years since the last movie’s release, Disney wanted to introduce the key characters to a new generation.
Using a combination of trailer clips, toolkit animation and specially commissioned graphics, I produced and edited this set of ads which were broadcast across multiple platforms ahead of the movie’s highly successful release.
When Downton Abbey hit New York in the form of a major exhibition, I was called upon by NBCUniversal to create all the video assets for the launch and on-going promotion.
This involved the production of everything from commercials, to sizzles, to digital billboards - some of which appeared on huge screens in Times Square.
One of several commercials I created to promote the exhibition.
Launch sizzle.
Reel to showcase the opening for an internal all staff meeting.
Digital billboard in Times Square. Click arrow below to view. (Mute)
Creating a video wrap for the NASDAQ building in Times Square with just a day’s notice was quite a challenge!
Digital billboards outside Macy’s. Click arrow to play.
As part of the build-up to the release of Star Wars: The Rise of Skywalker, I got the exciting job of editing a series of interviews for Disney in which young people talk about what Star Wars means to them.
Cut from a mix of existing rushes and movie clips, the pieces were approved by senior execs at Lucas Film before being posted on the official Star Wars Facebook page where they received a total of over 1.3 million views.
As Creative Director for A+E Network’s real crime documentary channel, I played a key role in revolutionising its look and feel.
Working closely with design agency Dixon Baxi, I oversaw the redesign of the logo and creation of an entirely new branding package. I was then responsible for rolling it out across all 125 international territories.
A selection of the new bumpers and idents.
Idents shoot and brand package sizzle. Click play arrow to view.
Overview of the new package.
New branding sizzle made to sell the channel internationally.
I helped devise this award winning, nationwide campaign, fronted by Stephen Fry and oversaw the production of all on-air and print creative.
The two week campaign was a huge success, with over 45,000 new sign-ups. The project picked up a Promax UK award for Best Direct Response campaign.
The appeal video ran both on-air and on-line.
Newspaper coverage and print executions.
Digital billboards were used to deliver real-time responsive and geo-targeted messages. The outdoor campaign achieved 30 million impressions during the two week campaign.
It was my suggestion to use Missing People patron, Stephen Fry to front the campaign. I also wrote and directed his VO.
An overview of the campaign development and results.
This was the Kemp brother's first screen appearance together since starring in ‘The Krays’ so the pressure was on to create a truly stand-out launch campaign for their new Crime + Investigation series.
The show went on to become the highest rated series ever on CI and the campaign picked up multiple awards, including four from Promax.
Launch promo
Click play arrow to view making of video.
Filming was completed over two days - one for the slow-mo, the other with Gary & Martin.
The campaign keyart won a Promax UK gold award for Best Print Design.
Digital executions included a home page take-over of Sky Sports. Click play arrow to view.
Campaign keyart.
I was asked by NBCUniversal to cut an awards sizzle to showcase the re-brand of their crime drama channel, 13th Street. The reel itself won gold in both Europe and Global Promax awards, and helped the re-brand to achieve similar success in other categories.
I also cut several new idents for the channel using the existing rushes.
Re-brand awards sizzle reel.
New channel idents.
I stept in as Creative Director for Freeview channel BLAZE when the creative team that launched the channel left A+E Networks. I quickly built a new team, and further developed the channel's no-nonsense approach to promotion. This is a selection of promos that I oversaw during this time.
Blaze Brand Spot
Forged In Fire
Vikings
Blaze.tv promo
We pulled out all the stops in promoting this new Crime + Investigation series, fronted by BAFTA award winning actor Robbie Coltrane.
The show became CI's second highest rated series of all time, beaten only by Gangs of Britain, and was 321% up on slot average.
On-air promos included specially shot macro imagery.
Print ads featured specially shot portraits.
Radio ads ran nationwide on Heart and Magic FM.
Break bumpers designed to encourage viewer interaction on social media. Each item of evidence related to a real case which could be further explored on the CI website.
The campaign achieved an organic reach across Twitter and Facebook of almost 900,000 - exceeding our target by over 77%.
Filming with Robbie.
A few of the projects I have personally directed over the past few years.
Prime Crime at Ten
Wicked Weekends
Mr Bean & The Lemmings
Snapped
Bio Brand Spot
Lives On The Edge
Fugitive Chronicals
CI Winter Ident
Snapped
Miltary History Brand Spot
The Kennedys Sponsorship Opener
These are some of the short films I directed whilst at The National Film and Television School.
Dudley's Ducks
Bloom
The Last Chance Saloon
Special Delivery
I produced and directed this music video on a very tight budget for the rock band The Psychics.
